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A empresa Parques de Sintra-Monte da Lua (PSML) ganhou o prêmio de "Melhor Empresa de Conservação do Mundo" pela 12ª vez. PSML gerencia parques em Sintra, como o Palácio Nacional da Pena. Eles usam o dinheiro dos bilhetes para restaurar e melhorar os parques . Recebem muitos visitantes e não dependem de dinheiro do governo.
Translation
The company Parques de Sintra-Monte da Lua (PSML) has been awarded the title of "Best Conservation Company in the World" for the 12th time. PSML manages parks in Sintra, such as the Pena National Palace. They use ticket sales revenue to restore and enhance the parks. They receive many visitors and do not rely on government funding.
Exercise: Text comprehension
Question 1: How many times has Parques de Sintra-Monte da Lua won the Best Conservation Company award?
They have won it 12 times.
Question 2: What do they use the ticket money for?
They use it to restore and improve the parks.
Exercise: Vocabulary
Read the full story
▌25/11/2024
Parques de Sintra-Monte da Lua (PSML), a public company managing Portugal’s Sintra parks, has once again been named the "World's Leading Conservation Company" at the prestigious World Travel Awards. The accolade, presented during a gala in Funchal, Madeira, marks the twelfth consecutive year the company has received this honour.
These awards, often referred to as the "Oscars of tourism," have been recognising excellence since 1993 and are globally acknowledged as a mark of quality in the industry. Winners are selected through online voting, participated in by both industry professionals and the general public.
PSML's continued success is attributed to its innovative management approach, aimed at maintaining and restoring cultural and natural heritage sites. Sofia Cruz, PSML's chairwoman, attributed this achievement to a successful project that leverages knowledge and professionalism in a sensitive cultural area to foster continual improvement. Over the last decade, this strategy has attracted over 25 million visitors to their sites.
Sintra Parks Honoured as Top Conservation Company Again (Illustration)
The company, managing landmarks such as the National Palace of Pena, the Sintra and Queluz National Palaces, and the Monserrate Palace and Gardens, reinvests ticket sales and other revenue into conservation efforts. From these revenues, PSML invests heavily in preserving and enhancing the areas it manages—including a 40-million-euro investment in the past ten years, with plans for a further 30 million euros in the future.
PSML, established in 2000 following UNESCO's designation of the Sintra Cultural Landscape as a World Heritage Site, is a public corporation backed by entities like the Treasury and Finance Directorate-General, the Institute for Nature Conservation and Forests, Tourism of Portugal, and the Sintra Municipality. Significantly, the company operates independently of state funding, ensuring the self-sufficiency of its operations.
The company's accomplishments have garnered national recognition, highlighting the growth and high quality of Portugal’s tourism offerings as reflected in its multiple awards at the World Travel Awards.
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